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UX, Content Design & Financial Literacy
- University of Washington PCE Capstone Project
05.01.2024


    This case study from the University of Washington’s Professional Certificate in User Experience and Visual Interface Design focuses on improving financial literacy among young professionals, particularly those from historically marginalized communities. 
  
    Overall, I advocate for a content-focused approach to addressing financial literacy, leveraging design to make complex financial concepts more approachable and actionable for a diverse audience.






Feature Proposal & Wireframes
06.27.2024



    SoundCloud, once a pioneering platform for emerging artists, has seen its influence diminish in a competitive streaming landscape. Despite this, it remains a significant player with approximately 140 million users globally in 2023.


    The platform's unique strengths in community engagement provide a foundation for marketing efforts across various user segments, including casual listeners, supporting listeners, producers/artists, DJs, and record labels/collectives.





UX Writing & Brand Tone
07.01.2024






I emphasize the importance of first impressions in user experience design, particularly for products and companies discovered online without prior context. It highlights the need for well-prepared public-facing channels to effectively communicate value propositions.


    Throughout the revisions, I focus on making headings clear and direct, ensuring body copy supports graphics, and addressing the intended audience's needs more effectively. The goal is to improve communication of the product's features and benefits while creating a more user-friendly experience.







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